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Primrose Bakery Quality Cakes, Cupcakes and sweet treats

We keep it simple with old fashioned cooking, using good quality, seasonal and well sourced ingredients.

Primrose Bakery London’s original and best loved cupcake bakery, specialising in fresh cakes and cupcakes. Primrose Bakery have two locations within London. The Tavistock Street bakery is a peaceful sanctuary set in the heart of Covent Garden.

A wonderful place to take time out from a busy day of shopping, or take in a pre-theatre cup of tea and cake. The Gloucester Avenue bakery in Primrose Hill is just a stones throw from Regents Park and London Zoo.

Both the Primrose Hill and Covent Garden Bakeries bake on site, to maintain the highest quality and freshness of cakes. There is an ever growing menu of exciting flavours with daily and monthly specials, such as Pink Lemonade or Cocktail cupcakes.

Primrose Bakery's Birthday cakes and Personalised cupcakes can be made to order, and personalised with a unique and eclectic range of decorations, sourced from all over the world. 

Primrose Bakery Location
  • visit website
  • Tel: 0207 483 4222
  • 69 Gloucester Avenue,
    London, NW1 8L

    42 Tavistock Street, London WC2E 7PB

    282a Kensington High Street, London W14 
Best For

Best For

Exciting flavours including Earl Grey Tea, Peanut Butter, Salted Caramel, and a Cocktail Cupcake range, developed with Sipsmiths Distillery.
Charle's Tip 1

Charles' Tip

In need of a cake or cupcakes urgently? Primrose will do their absolute best to help you when you are suffering from a Cake Emergency! In most cases they can arrange same day delivery for you.
Charle's Tip 2

Charles' Tip

Primrose also caters for Weddings and events. Book a consultation with Sally or Rachel to find out more about the flavours and decorations on offer.
Charle's Tip 3

Charles' Tip

Primrose specialise in personalised cakes and cupcakes so whether it’s a pirate party or ruby wedding, they have decorations to suit. Give them a call to discuss your theme.